Having 10 years of Social Media experience, I can say that I’ve witnessed its ups and downs and that’s mainly what I’ve been using in managing the brands I’m handling. I am not saying that I’m the most expert in the field especially when it comes to the ins and outs of social media but I can say that I know what I’m doing. It’s a fast-paced industry and there’s always so much to learn, especially now that the netizens are already considered as virgin consumers. I am writing this post just to express how sad I am with how two of the international brands I’ve handled are now starting to become so commercial after they take full administrative rights to their brands. It’s not a rocket science and I can’t emphasize anymore how important is content. The copies that we use when we upload something on the web will affect how consumers perceive you as a brand. When you decide to be present in a SOCIAL networking site, approach should be obvious. It’s supposed to be social and not commercial. The netizens are wise on which brands they will patronize and engage with. You don’t have to bombard your fans with an hourly content just to say you’re aggressive in establishing your brand because people will UNLIKE you. CONTENT is KING and FREQUENCY MATTERS. That’s all I wanna say.