Concept and strategy
Strategies built for your brand and audience, not shot-in-the-dark ideas.
- Audience and competitor review
- Campaign concept and channel plan
- KPIs agreed before launch
- Home
- Services
Services
Measurable, cost-effective brand solutions
Your one-stop consultancy partner. You work with me directly, and I bring in specialists when the scope calls for it. Every engagement starts with your goals and ends with numbers you can act on.
01
Strategy
Set direction and measure what matters.
Digital consulting
The disciplines, measures, and trend readiness your digital presence needs.
- Digital maturity audit
- Roadmap and priorities
- Team and vendor guidance
Brand management
Close the gap between how your brand is perceived and how it should be.
- Positioning and messaging
- Brand voice across channels
- Reputation monitoring
Political campaigns
Win voters online and build supporters who speak up for you.
- Voter personas and messaging
- Content and community plan
- Rapid response playbook
02
Growth
Reach the right audience and keep them engaged.
SEO
Use your website to establish industry authority and brand credibility, in classic and AI search.
- Technical and content audit
- Keyword and topic map
- Monthly ranking and lead report
Content marketing
Formats and messaging that connect your brand to a truly targeted audience.
- Editorial calendar
- Articles, video, and carousels
- Distribution plan
Social media
Make each platform work for your brand and your audience.
- Platform strategy
- Content pillars and templates
- Community management guide
Media placement
The right ad formats and strategies to reach your audience.
- Media plan and budget split
- Campaign setup and tracking
- Optimization and reporting
Influencer marketing
The right partners, with KPIs met and ROI delivered.
- Creator shortlist and vetting
- Briefs and contracts
- Performance tracking
Social listening and engagement
Know how customers talk about your brand, and act on it.
- Listening setup
- Sentiment and topic reports
- Response guidelines
03
Build
Digital products that simplify the customer experience.
Website development
Websites that are digitally ready, purposeful, and built around your audience and data.
- Sitemap, UX, and design
- Fast, SEO-ready build
- Analytics and lead tracking
Software and app development
Investments that simplify experiences inside and outside your business.
- Product scope and prototype
- Build with trusted partners
- Launch and adoption plan
Coaching, rebuilt for 5,000 Globe employees
A website and mobile app with 100% completion and compliance ratings, awarded in Hong Kong and London.
Read the case studyHow we work together
A simple process, so you always know what happens next and what it costs.
-
01
Send a brief
Tell me about your brand, your challenges, and what you want to achieve.
-
02
Discovery call
We talk through goals, audience, budget, and timeline, in your time zone.
-
03
Plan and quotation
You receive a tailor-fit plan with deliverables, KPIs, and a formal quotation.
-
04
Deliver and report
I deliver against agreed timelines and report on the numbers that matter.
Questions about services
How much does your service cost?
Cost depends on scope, duration, and complexity. Send a brief with your goals and challenges, and I will prepare a customized plan and formal quotation.
Are you a one-man team?
Depending on the complexity of the work, I may bring in specialists for certain deliverables. You always deal with me as your main contact.
How long does it take to see results?
It depends on the strategy and how competitive your industry is. SEO and content marketing usually take a few months to show significant results, while paid media and social campaigns can move faster.
Can you work with my in-house team?
Yes. I can lead the work end to end, or guide your team and vendors as a consultant. We agree on roles in the plan.
Not sure which service you need?
Describe the problem, not the solution. I'll recommend the right mix and send a quotation.