Hey, there! This page is a constant work in progress. Here are some of the favourite projects AJ has handled over the years as an advertising and marketing professional. These projects were done together with AJ’s former agencies where he led the campaign execution. Most of the projects AJ has featured on this section have received international recognitions and wouldn’t be possible without the trust of his clients and his team. AJ always treats these achievements as a shared success.
Client: Globe Telecom
This is an initiative project that allowed the employees of Globe Telecom to change the way they document and organize their coaching sessions. The platforms (website, mobile app) created generated a 100% completion and compliance ratings from its employees and now currently being used by about 5000 employees within Globe. This received multiple International Awards in Hong Kong and the United Kingdom for Employee Engagement, Innovation in Education, Training, and award for Integrated Mobile Experience.
Client: Jamba Juice Philippines
AJ is part of the team that launched the flagship store of Jamba Juice in Southeast Asia. He led the digital activation of the project that made the brand a trending topic online for days before its launch. The efforts won an International Business Award in Marketing – Consumer Product in South Korea. Why did it become a success? Check this video.
Client: Alaxan (Unilab)
Alaxan’s “Aray ko. Galing ko” (My Pain, My Glory) is the second phase of the award-winning campaign that led to “Aray Mo, Galing Natin Pilipinas”. The campaign leveraged on the pain as a symbol of hard work. The communication remains successful up to today that the brand has been associated as a partner for every Filipino’s hard work. This work received a nomination at the International Business Awards in Abu Dhabi.
Client: Samar Province
With the goal to boost tourism in a province barely everyone has included in their checklist, the need to take a traveler and identify their personalities are must-haves to bring every traveler to a journey they’d want to discover themselves. Igniting the different pillars of tourism, the reason to travel, and bringing an influencer on board were keys for the success of this campaign. This won an International Business Award for Tourism in Vienna, Austria.