aj san pedro

Award-winning digital marketer



AJ lives and breathes digital. He takes pride on his work and when AJ does something, his work has to meet its objectives and challenge the future at the same time. Here are some of the notable awards AJ shares with his clients, teams, and agencies he has worked with under his leadership.


Bronze International Business Awards Winner: Business Technology Solutions (Globe eLibrary)


Vienna, Austria | Bronze International Awards Winner: PR Campaign of the Year (Travel & Tourism)

Johannesburg, South Africa | Global Magazine Awards: Best Digital Branding Agency, Philippines (Media, PR, and Publications)

Singapore | Silver Asia-Pacific Stevie® Winner: Award for the Innovative Use of Technology in Customer Service


Hong Kong | Gold Asia-Pacific Stevie® Winner: Award for Innovation in Education or Training Apps

London, UK | Silver International Business Awards Winner: Award for Integrated Mobile Experience

London, UK | Bronze International Business Awards Winner: Award for Mobile App and Sites (Training Category)

Note: All awards received were from the projects he pioneered, designed, executed, and launched while employed at an agency
Project launched after actual employment


AJ San Pedro is known to be one of the youngest pioneers of digital marketing in the Philippines, leading a top communications agency at the age of 23. AJ’s professional background earns him extensive work experience in Asia Pacific in various industries of business–Retail, Telco, Aviation, Hospitality, Tourism, (E)Commerce, FMCG, Food and Beverage, Ethical Brands, Finance, Real Estate, Fashion, Lifestyle, Health and Pharma, and Publications. AJ’s industry experience allows him to set up and lead a diverse team of creatives and technologists, including experience designers, artists, copywriters, strategists, developers, software engineers, and data scientists, all essential in defining and challenging the future of marketing.

Currently an Innovation, Technology and Digital Marketing Consultant, AJ works with several SMEs, creating opportunities to leverage on the market and behaviour shifts. AJ also leads a health publication website as its Branding and Chief Content Strategist, allowing him to curate, aggregate, and transform content that engages readers through data and storytelling.

In 2013, AJ joined Tagline Group of Companies where he led its digitisation and innovation through the birth of Binary Digital as its Managing Director for six (6) years. During his leadership, he earned the trust of businesses in both private and public sectors to work prestigious projects and transformative campaigns such as the launch of New Clark City, the coverage of the 2019 Southeast Asian (SEA) Games, the launch of TikTok in the Philippines, and the digital transformation of SM Retail, to name a few. Also in-charge of the Agency’s branding, AJ leveraged on innovation, gamification, and sustainability, which in return, made him and his agency receive global recognitions for their works. AJ has worked with Mykita, Moscot, Lindberg, Tom Ford, Globe Telecom, Unilever, Mead Johnson Nutrition, Reckitt Benckiser, Philips, The Department of Tourism, and The Department of Health, to name a few.

Prior to joining Binary, AJ was the Business Unit Head of GeiserMaclang Marketing Communications, where he set up its digital arm and has worked on clients such as ABSCBN, Krispy Kreme, Havaianas, the entire Ayala portfolio, Smart Communications, Kraft (now Mondelez), Unilab, GlaxoSmithKline, and Apple… to mention a few. This is where AJ started his advertising and marketing communications career.

AJ is also one of the youngest members of the Philippine Marketing Association to be elected as a Director of the Board in 2019. AJ launched the association’s 50th National Marketing Conference (NMC) through the world’s first ever Country Marketing Exchange––a concept shared with the NMC committee.

As of this writing, AJ has over ten (15) years of experience in digital marketing, data and analytics, content, design, user experience, storytelling, social, apps, product, and game development. This is what AJ sees himself doing in the next 10 years.

And yes, whenever AJ is not at work, it’s either he is on the other side of the world, traveling, or he’s on the other site of the court, playing tennis.

HEAR IT FROM MY CLIENTS and the people I’ve worked with


WIth AJ?

I have engaged with AJ on several digital projects for ethically promoted brands and have always rated him as more than satisfactory for each one, with many, getting excellent ratings. While AJ is customer centric and collaborative, he also does not hold back on giving his recommendations to make sure the project is successful and delivered on time. He works well even under pressure and I would gladly book the next project with him. – KATHRYN BLISS AMANTE / MEAD JOHNSON NUTRITION

I highly recommend working with AJ. As a seasoned digital marketer, AJ has consistently delivered outstanding integrated digital marketing solutions that go beyond social media, encompassing e-commerce and system building to elevate the entire customer journey. With a keen eye for detail and a relentless commitment to excellence, AJ transforms complex marketing challenges into seamless, impactful strategies. His innovative approach and deep understanding of digital trends ensure that every campaign he manages is both cutting-edge and results-driven.

What I particularly appreciate about AJ is his diligence and attention to detail. He always honors his commitments, which is crucial in marketing where KPIs are everything. AJ ensures the team develops inspiring and excellent concepts, and he is transparent about performance updates. His professionalism is unparalleled—he takes exceptional care of his clients, always adding a personal touch that makes a significant difference. Plus, it’s a joy to work with him—he’s a bit of a nerd, but he’s a cool cat. – JUNO LIMJAP SISON / SM APPLIANCE CENTER

I had the pleasure of working with Aaron, who served as our Content and Strategy Director. Aaron has a remarkable talent for bringing the team closer together and fostering a collaborative environment. His fun-loving personality made our workplace enjoyable, while his dedication and expertise in strategy and marketing drove outstanding results.

Aaron’s deep knowledge and innovative approach to strategy and marketing were invaluable to our team’s success. He was always willing to go the extra mile to support us and ensure our projects were successful. His ability to balance a great sense of humor with exceptional performance truly made him a privilege to work with. – MYCAH PUNO / ARSENAL CONTENT MARKETING