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Bio
Agency-grown. Data-led. Working in your time zone.
I'm AJ San Pedro, an award-winning digital transformation and marketing consultant based in Germany. For over 15 years, I've helped brands across Asia Pacific and Europe turn transformative ideas into measurable, cost-effective growth.
The short story
I grew up in agencies. As Business Unit Head at GeiserMaclang Marketing Communications, I led digital work for brands such as Apple, GSK, Unilab, Krispy Kreme, and the Ayala group.
From 2013 to 2019, I was Managing Director of Binary Digital, where my teams built campaigns, platforms, and products for Globe Telecom, Unilever, Mead Johnson Nutrition, Reckitt, Philips, and Tom Ford, and led the launch of TikTok in the Philippines. I then served as Content & Strategy Director at Arsenal Content Marketing before moving to Germany in 2021.
Projects I pioneered, designed, executed, and launched have been recognized in Hong Kong, London, Singapore, Vienna, and Johannesburg. Today I work independently from Germany, so clients get senior thinking directly, without agency layers.
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Career
Senior roles across agencies and clients, now as an independent consultant.
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Today
Independent digital transformation and marketing consultant Germany, working with brands across Asia Pacific and Europe
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Nov 2020 to Oct 2021
Content & Strategy Director, Arsenal Content Marketing [One line on what you led there, for example content strategy for key accounts.]
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2013 to 2019
Managing Director, Binary Digital Led strategy, creative, and technology teams. Agency work won international awards in Hong Kong, London, and Singapore.
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[Years]
Business Unit Head, GeiserMaclang Marketing Communications Led digital for national and multinational brands, including Unilab's Alaxan.
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[Years]
[Earlier role] [Company and a one-line summary]
What I believe in
Innovation
New ideas only matter when they solve a real problem for your customers. I look for the idea that makes the experience simpler, not just louder.
Technology
From apps to automation, the right tools make good marketing faster and cheaper to run. I recommend what fits your team, not what is trending.
Responsible data
Data should earn your customers' trust, not spend it. Every plan is measurable, privacy-aware, and built on numbers you can act on.
Awards record
Awards were received for agency projects AJ pioneered, designed, executed, and launched. The 2021 project launched after his tenure.
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2021
International Business Awards Bronze, Business Technology Solutions (Globe eLibrary)
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2019
Vienna, Austria Bronze International Awards, PR Campaign of the Year (Travel and Tourism)
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2019
Johannesburg, South Africa Global Magazine Awards, Best Digital Branding Agency, Philippines
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2019
Singapore Silver Asia-Pacific Stevie®, Innovative Use of Technology in Customer Service
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2018
Hong Kong Gold Asia-Pacific Stevie®, Innovation in Education or Training Apps
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2018
London, UK Silver International Business Awards, Integrated Mobile Experience
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2018
London, UK Bronze International Business Awards, Mobile App and Sites (Training)
Industries
- Real estate
- Banking and finance
- Automotive
- FMCG
- Telco
- Aviation
- Hospitality
- Tourism
- Food and beverage
- Fashion
- Beauty and personal care
- Lifestyle
- Pharma
- Government
- Politics
In a colleague's words
“His expertise in digital marketing and emerging technologies is truly unparalleled. He has an exceptional ability to stay ahead of industry trends and translate complex ideas into effective, results-driven strategies.”
Let's talk about your next campaign
Send a short brief, and I'll reply with a tailor-fit plan and quotation.