Skip to main content

Innovation. Technology. Responsible data.

I’m AJ San Pedro, an award-winning digital marketing consultant. For over 15 years, I’ve helped brands across Asia Pacific and Europe turn transformative ideas into measurable, cost-effective growth.

  • 15+ years in digital, data, and product
  • 15 industries from telco to pharma
  • Former Managing Director at Binary Digital

Brands I’ve worked with

From global FMCG names to national government campaigns. Hover to see each brand in color, and select one to see the work behind it.

And many more

Across retail, telco, FMCG, pharma, tourism, and the public sector.

Measurable, cost-effective brand solutions

Your one-stop consultancy partner. You work with me directly, and I bring in specialists when the scope calls for it.

Strategy

Set direction and measure what matters.

  • Concept and strategy Strategies built for your brand and audience, not shot-in-the-dark ideas.
  • Digital consulting The disciplines, measures, and trend readiness your digital presence needs.
  • Brand management Close the gap between how your brand is perceived and how it should be.
  • Political campaigns Win voters online and build supporters who speak up for you.

Growth

Reach the right audience and keep them engaged.

  • SEO Use your website to establish industry authority and brand credibility.
  • Content marketing Formats and messaging that connect your brand to a truly targeted audience.
  • Social media Make each platform work for your brand and your audience.
  • Media placement The right ad formats and strategies to reach your audience.
  • Influencer marketing The right partners, with KPIs met and ROI delivered.
  • Social listening and engagement Know how customers talk about your brand, and act on it.

Build

Digital products that simplify the customer experience.

  • Website development Websites that are digitally ready, purposeful, and built around your audience and data.
  • Software and app development Investments that simplify experiences inside and outside your business.

Note-worthy campaigns

Projects AJ led with his former agencies, each a shared success with clients and teams.

Globe Telecom

Coaching, rebuilt for 5,000 employees

A website and mobile app that changed how Globe documents and organizes coaching sessions, reaching 100% completion and compliance ratings.

Gold Asia-Pacific Stevie®, Hong Kong, plus Silver and Bronze International Business Awards, London

Jamba Juice Philippines

A flagship launch that trended for days

AJ led the digital activation for the brand’s Southeast Asia flagship store, making it a trending topic online days before opening.

International Business Award, Marketing (Consumer Product), South Korea

Alaxan (Unilab)

Turning pain into a symbol of hard work

“Aray ko. Galing ko.” continued an award-winning platform that made Alaxan a partner in every Filipino’s hard work.

Nominee, International Business Awards, Abu Dhabi

Samar Province

Putting an overlooked province on the map

Traveler personas, the pillars of tourism, and an influencer partnership gave travelers a reason to discover Samar.

International Business Award for Tourism, Vienna, Austria

Why work with AJ?

Recommendations from clients and colleagues, each one published on LinkedIn. See them all on LinkedIn

“…his expertise in digital marketing and emerging technologies is truly unparalleled. He has an exceptional ability to stay ahead of industry trends and translate complex ideas into effective, results-driven strategies.”
Kate Miralles Creative Director, Branding, UX/UI, and Experiential Marketing Worked with AJ on the same team, June 2026
Verify on LinkedIn
“As a seasoned digital marketer, AJ has consistently delivered outstanding integrated digital marketing solutions that go beyond social media, encompassing e-commerce and system building to elevate the entire customer journey.”
Juno Limjap-Sison Head of Global Marketing, Eastvantage. Formerly SM Retail AJ’s client, June 2024
Verify on LinkedIn
“Aaron’s deep knowledge and innovative approach to strategy and marketing were invaluable to our team’s success. He was always willing to go the extra mile to support us and ensure our projects were successful.”
Mycah Puno Marketing Manager, Weissman Institute Reported to AJ directly, June 2024
Verify on LinkedIn
“While AJ is customer centric and collaborative, he also does not hold back on giving his recommendations to make sure the project is successful and delivered on time.”
Kathryn Bliss Amante General Manager, PureBliss Adventure Travel and Tours AJ’s client, September 2020
Verify on LinkedIn

Questions clients ask

What industries do you specialize in?

As an agency-grown marketer, I have worked across real estate, banking and finance, automotive, FMCG, telco, aviation, hospitality, tourism, food and beverage, fashion, beauty and personal care, lifestyle, and pharma, in both the public and private sectors.

How can we work together if you live overseas?

I am based in Germany and adjust my availability to your time zone. We agree on timelines together, and I deliver against them, whether we meet on video or work asynchronously.

Are you a one-man team?

Depending on the complexity of the work, I may bring in specialists for certain deliverables. You always deal with me as your main contact.

How long does it take to see results?

It depends on the strategy and how competitive your industry is. SEO and content marketing usually take a few months to show significant results, while paid media and social campaigns can move faster.

How much does your service cost?

Cost depends on scope, duration, and complexity. Send a brief with your goals and challenges, and I will prepare a customized plan and formal quotation.

Let’s win the future together

Send a short brief about your brand, its challenges, and what you want your next campaign to achieve. I’ll reply with a tailor-fit plan and quotation.

Your details are used only to reply to this enquiry.